design + communications: GLIDE Foundation Newsletters and E-mails

GLIDE Foundation

As the Communications Associate at GLIDE Foundation, I contributed writing and design to regular print and electronic newsletters as well as to various commmunications and marketing campaigns. I collaborated with staff and participants across departments on a monthly basis, and together we generated compelling stories and images about the foundation’s unique programs. After collecting these pieces, I finalized the layout as a PDF with InDesign and as an e-mail using templates I constructed with NationBuilder, HTML, CSS and SASS. The final products were distributed to a list of subscribers managed through the organization’s database, and posted on the GLIDE website and blog. I also assisted in creating complementary social media and web images to highlight select content such as events and fundraisers. The newsletters and communications campaigns served to publicize the organization’s programs, attract donors and volunteers, and support development efforts.

My roles varied for different projects, and included project and timeline management, writing, design, e-mail design, e-mail list management, and tracking metrics. A full list of GLIDE Foundation print and e-mail newsletters I worked on includes:

  • Internal quarterly print newsletter

  • External monthly eNewsletter

  • External annual print newsletter

  • Development and Direct Mail e-mail campaigns

  • Event promotion e-mail campaigns and electronic collateral

  • Advocacy e-mail campaigns, print and electronic collateral

Graphic design done with InDesign, Illustrator and Photoshop; E-mail templates and campaigns created with NationBuilder
San Francisco, CA 2013-15

PDF Example: March 2015 GLIDE Foundation Newsletter