web: Global Climate Action Summit Scavenger Hunt microsite
Civic Edge Consulting for the San Francisco County Transportation Authority (SFCTA)
One of Civic Edge Consulting’s clients, SFCTA, requested a microsite-based scavenger hunt for the 2018 Global Climate Action Summit (GCAS) in San Francisco. The project’s purpose was to highlight public transportation and local businesses in a fun way, drawing social media participation from GCAS attendees and transportation enthusiasts. Since the microsite was geared primarily towards mobile use, I chose a simple, responsive Wordpress theme and customized the web graphics and CSS for a playful, easy to use feel. I also designed corresponding social media collateral for promotional use. Participants could access clues on the microsite, and then post photos to social media tagged #GCASscavengerHunt to win prizes from sixteen different local merchants. In the week that the scavenger hunt took place - from Monday, September 10 to Friday, September 14 - the microsite received 1,158 unique visitors and 2,571 views. Additionally, a total 846,263 accounts were reached, and 1,594,803 impressions were made through two Twitter ads.
Project management by Kate Fratar, CEC
Website created with Wordpress; graphic design done with InDesign, Illustrator and Photoshop
San Francisco CA, 2018
+ GCAS Scavenger Hunt site : http://gcasscavengerhunt.org